Ecommerce in India is expected to grow $64 Billion by the year 2021. Inspite of the growth of local market consumers, India became a paradise for shoppers now, with a rapid increase in the number of online purchases from the foreign countries. Continuous evolution and constant innovation in digital devices and social media, online sellers gains competitive advantage for growth and have thus become more attractive for investors. India has e-commerce Unicorn Flipkart in their billion dollar startup club. It seems that B2C is getting all the attention but B2B is not far behind. Both in Online and Direct Marketplace B2B have significant growth and presence. Most B2B players have tied up with banks and financial institutions to receive their payments from their customer abroad so that it could help in improving access to credit.

For SMB’s, B2Bpay is one of the wonderful things that have happened. For a SMB business, their transaction volume is too less to use cheaper way of receiving funds or to have a Euro bank account in India. B2Bpay serve as a boon for these players. Basically, B2Bpay wipes out the weaknesses of SMEs. Having a B2Bpay option takes care of receiving payments from your European customers, receiving quick payments enables to shorten the time of customer delivery time. B2Bpay has potential to enable SME’s growth in sales and helped them acquire new customers. Ease of payments will drive the consumption, and it is not the other way around. A simple example is the reason why credit card is a great success. Providing the ease of access with payments increases the buying behaviour of customer and also ease of linear process management in terms of delivering the product post purchase.